Giorgio Keller

DOB 26.7.1957

Citizenship Swiss

Residency Zurich and Lugano

High school in Bellinzona, Switzerland 
Commercial School, Bellinzona



Italian and German: mothertongues
Eccellent command of written and spoken French
Very good Command of written and spoken English
Good Command of spoken and written Spanish
Conversation fluency in Portugiese and Swedish


Professional History

Since 2007: CEO of swissSpirit.org, Event Agency.

Organisation of Exhibitions in shopping centers and museums (f. e. Leonardo da Vinci, Formula 1, The history of bycicle) and Animations (Simulators, Kids Animations, Indoor Minigolf etc.).

Very fast successfull activity in middle Europe.

2005 to 2007 

Interrace SA. Responsible in the international Company Interrace working in the Formula 1 sector for the countries Spain, Portugal, Italy, France, Suisse Romande and Ticino. Dveloping special project also in China and Korea.
Sales Management, Organisation, Coordination, Realisation.

1989 to 2004
Owner of Keller Topcom, Communication Agency, Zurich, Switzerland.
Areas of specialisation: Press, Photo, PR, Sports Management. 1 to 2 permanent staff.

1982 to 1988
Owner of Keller & Reiss, Communication Agency, Zurich, SWI
Areas of specialisation: Press, Photo, PR, Sport Management, Events and Sponsoring.
5 to 7 permanent staff.

1978 to 1981
Freelance Editor and Photographer for the International Press.
1976 and 1977
Translator and Administration Assistant for ASSEC,


Professional Experience

Company Management

Financial administration, photographics, PR, Human Resource Management.


Sports Management

Top World Cup Ski racers’ Manager.

Switzerland: Corinne Schmidhauser, Heidi Zeller, Steve Locher, Xavier Gigandet.

Germany: Christa Kinshofer, Marina Kiehl.

Formula 1 Drivers’ Co-Management: Andrea de Cesaris (Italy) and Christian Danner (Germany).

35 Soccer Players’ Manager for European Teams in 1st and 2nd Leagues.

FIFA Players’ Agent Licence holder.

Sport Promotion Sponsoring Public Relations Events 

5 years International VIP Karting Grand Prix Organizer, Wohlen, Switzerland (1984 to 1988).

Since 1984 Sponsoring Supervisor and Coordinator, Press and Public Relations Agent for:

- Kodak Switzerland, Swiss Ski Team Overall Sponsor

- Brother Switzerland, Swiss Ski Team Coaches’ Sponsor

- Marlboro Leisure Wear, World Cup Ski Racer Marc Girardelli Sponsor

- Bellinda Germany, several German World Cup Ski racers’ Sponsor

- Laax Crap Sogn Gion Ski Resort, Switzerland

- KIM Top Line, Russian Ski Team’ Sponsor

- Christian Danner Sponsoring Pool, Munich, Formula 1 Sponsors and various other

Various Press activities for all the racers under management contract.

Sport Promotion for different sponsors.

Initiator for the 1995 and 1997 LAAX Alpine Ski World Championship Bidding.

Communication projects for:

- Longines Timing, Switzerland

- Sion 2002 Olympic Winter Games bid

- Swiss Sport Aid Foundation

- Laax Ski resort, Switzerland

- Sölden Oetztal Arena ski resort, Austria

- Swiss Indoor Soccer Tournament

- DOW Chemical Europe, Biland & Waltisperg, World Champions Motorcycle racers

- Ford Motorsport, Switzerland

Starting Projects with Motorsport‘ and Formula 1 matter in the Countries France, Italy, Spain, Portugal, Western and Southern Switzerland

Non-exhaustive list.



Known photographer for motorsport and ski sport events.

Several european clients from the Press and Industry sector.

“Newsweek” Front Page Nr. 13/1984 (Olympic Ski Champion Franz Klammer)

Doublepage “Stern” Nr. 5/1994 (Olympic Ski Champion Markus Wasmeier)

Since 1980 several Front and Double pages in all the Swiss weekly and monthly magazines.

Kodak Skicalendar “Ski Hits” 1988. 350’000 copies.

AD Campaigns for Kodak, Swiss Bank Corporation SBV, Sony, Schweizer Illustrierte.

Appearances in several books like Sports Champions, Best of Olympic, Pirmin Zurbriggen I and II, Vreni Schneider, Kodak Photo Masters, etc.



Editor for several European daily newspapers, magazines and press agencies since 1974.

Themes: skiraces (3 times Winter Olympic Games, 11 times Ski World Championships, more than 600 Ski World Cup races since 1979), motorsport (Formula 1 and Motorcycle World Championships for more than 10 years), soccer events.

Most succesfull reporting: driving test in the Brabham BMW BT 48 Turbo Formula 1 Car (Nelson Piquet’ car) in 1985. 18 appearances in 12 countries.


Radio and TV

Collaboration with the most important radiostations in Central Europe (ORF Austria, BR Germany, RAI Italy, RSI Switzerland, Radio Z Zurich) since 1980.

Collaboration with National TV Networks, ARD Germany, ZDF Germany, ORF Austria, RAI Italy, SRG Swiss TV Zurich, TSI Swiss TV Lugano and more for top ski events since 1985.

Activities: ENG Troup, reports, interviews.

Coordinator for CBS TV network during 1992 Albertville Olimpic Games, specially the women ski races in Méribel.

Professional Associations:

Impressum.ch - Swiss Press Association
AIPS - Association Internationale Presse Sportive
Sportpress.ch - Swiss Sports Editors Association
VZJ - Zurich Sports Editors Association
AIJS - Association Internationale Journalistes du Ski
SVAJ - Swiss Automotive Editors Association



President of the Board of Directors for “Mountain Management Ltd”, Advertising Company, Zurich, from 1985 to 2005 (a subsidiary of Mountain Managemement Ltd., Bregenz, Austria).



Writer of the book “Michi” in 1984, after Michela Figini Olympic Downhill victory in Sarajevo.


Personal Interests

- 4 years touring car races (1988 to 1991).

- mentionned in the Guinness Book of Record since 1991, still record holder “15 European countries in 24 hours by car”.

- holder of soccer coach licence

- have extensively travelled (around 40 countries)


…the End. Thanks for your attention!